I'm Brett Slatkin and this is where I write about programming and related topics. Check out my favorite posts if you're new to this site. You can also contact me here or view my projects.

25 July 2012

Happy Customer (an economist)

Excerpt from a blog post by John Horton, Staff Economist at oDesk:

[*] The Origin of "19% of the US Population has a LinkedIn profile" Number

In writing this blog post, I wanted to get an accurate number for what fraction of the US population has a LinkedIn profile. This number was proving hard to come by, so I decided to try a relatively new service launched by Google called Google Consumer Surveys. For 10 cents an answer, you can pose questions to a supposedly representative sample of US-based Internet users. You also get some of the respondent's basic demographics, such as inferred age, gender and income. I launched a one question survey and got 1511 responses in less than a day. The screenshot below shows the main results, but it also includes some neat tools for looking at the data in different ways. I made the survey public---check it out here. I'm quite pleased with the service and plan to use it again.
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